{"id":15536,"date":"2025-06-05T11:04:26","date_gmt":"2025-06-05T15:04:26","guid":{"rendered":"https:\/\/espace-m.ca\/?p=15536"},"modified":"2025-06-06T10:08:49","modified_gmt":"2025-06-06T14:08:49","slug":"a-remarkable-comeback-for-felix-norton","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/a-remarkable-comeback-for-felix-norton\/","title":{"rendered":"A Remarkable Comeback for F\u00e9lix &amp; Norton!"},"content":{"rendered":"<p data-start=\"0\" data-end=\"55\"><strong data-start=\"0\" data-end=\"55\">F\u00e9lix &amp; Norton: A Return That Tastes Like Nostalgia<\/strong><\/p>\n<p data-start=\"57\" data-end=\"416\">Thirty years after delighting Montrealers \u2014and perfuming a whole generation with chocolate-chip goodness\u2014<a href=\"https:\/\/www.felixandnorton.com\/\"><strong data-start=\"162\" data-end=\"180\">F\u00e9lix &amp; Norton<\/strong><\/a> is making a big comeback! Two new shops, one on Sainte-Catherine and another in Boisbriand, plus the return of its legendary food truck in Old Montr\u00e9al, are rekindling sweet memories while piquing the curiosity of a brand-new audience.<\/p>\n<p data-start=\"418\" data-end=\"453\"><strong data-start=\"418\" data-end=\"453\">Media orchestration by Espace M<\/strong><\/p>\n<p data-start=\"455\" data-end=\"593\">In partnership with <a href=\"https:\/\/www.prospek.ca\/en\/agency\">Prospek<\/a> for strategy and creative, our team crafted a media ecosystem as generous as that first bite of a warm cookie:<\/p>\n<ul data-start=\"595\" data-end=\"1252\">\n<li data-start=\"595\" data-end=\"699\">\n<p data-start=\"597\" data-end=\"699\"><strong data-start=\"597\" data-end=\"613\">Out-of-home:<\/strong> a superboard on Highway 15 and a network of bus shelters to announce the reopening.<\/p>\n<\/li>\n<li data-start=\"700\" data-end=\"791\">\n<p data-start=\"702\" data-end=\"791\"><strong data-start=\"702\" data-end=\"721\">Metro presence:<\/strong> dominations in key downtown stations to capture daily foot traffic.<\/p>\n<\/li>\n<li data-start=\"792\" data-end=\"906\">\n<p data-start=\"794\" data-end=\"906\"><strong data-start=\"794\" data-end=\"825\">Geo-targeted digital audio:<\/strong> short spots on Spotify, Cogeco, and Bell Audio served near the points of sale.<\/p>\n<\/li>\n<li data-start=\"907\" data-end=\"1072\">\n<p data-start=\"909\" data-end=\"1072\"><strong data-start=\"909\" data-end=\"944\">Multichannel digital offensive:<\/strong> social, display, and video content highlighting the brand\u2019s comfort-food appeal, with an e-commerce push for the online shop.<\/p>\n<\/li>\n<li data-start=\"1073\" data-end=\"1252\">\n<p data-start=\"1075\" data-end=\"1252\"><strong data-start=\"1075\" data-end=\"1105\">On-the-ground activations:<\/strong> collaborations with content creators and exclusive behind-the-scenes footage to anchor the campaign in the daily lives of Gen Z and millennials.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1254\" data-end=\"1561\">Each placement was calibrated around a telling insight: <strong data-start=\"1310\" data-end=\"1401\">more than one person in two associates comfort food with stress- and anxiety-management<\/strong>. We intercepted them on their commutes with bold out-of-home and reached them at other key moments\u2014music streaming and social scrolling\u2014to amplify the craving.<\/p>\n<p data-start=\"1563\" data-end=\"1578\"><strong data-start=\"1563\" data-end=\"1578\">What\u2019s next<\/strong><\/p>\n<p data-start=\"1580\" data-end=\"1875\">The campaign will keep unfolding all summer, from impromptu tastings in front of the food truck to steady visits in-store. At Espace M, we\u2019re proud to have orchestrated this delicious media presence, helping F\u00e9lix &amp; Norton take another big bite out of Montr\u00e9al\u2019s urban life\u2014one cookie at a time.<\/p>\n<div>\n<div class=\"adm\">\n<div id=\"q_912\" class=\"ajR h4\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15527\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image5-401154.webp\" alt=\"\" width=\"1440\" height=\"760\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image5-401154.webp 1440w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image5-401154-300x158.webp 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image5-401154-1024x540.webp 1024w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image5-401154-768x405.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div>\n<div><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15525\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image4-401151.webp\" alt=\"\" width=\"1440\" height=\"936\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image4-401151.webp 1440w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image4-401151-300x195.webp 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image4-401151-1024x666.webp 1024w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image4-401151-768x499.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div>\n<div><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15517\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image1-401139.webp\" alt=\"\" width=\"1440\" height=\"936\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image1-401139.webp 1440w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image1-401139-300x195.webp 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image1-401139-1024x666.webp 1024w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image1-401139-768x499.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div>\n<div><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15523\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image3-401148.webp\" alt=\"\" width=\"1440\" height=\"936\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image3-401148.webp 1440w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image3-401148-300x195.webp 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image3-401148-1024x666.webp 1024w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/FN-Grenier-image3-401148-768x499.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15529\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/F-N-Grenier-00-Thumbnail-401163-scaled.png\" alt=\"\" width=\"2560\" height=\"1280\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/F-N-Grenier-00-Thumbnail-401163-scaled.png 2560w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/F-N-Grenier-00-Thumbnail-401163-300x150.png 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/F-N-Grenier-00-Thumbnail-401163-1024x512.png 1024w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/F-N-Grenier-00-Thumbnail-401163-768x384.png 768w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/F-N-Grenier-00-Thumbnail-401163-1536x768.png 1536w, https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/06\/F-N-Grenier-00-Thumbnail-401163-2048x1024.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n<div><\/div>\n<div>\n<div>Source: <a href=\"https:\/\/www.grenier.qc.ca\/actualites\/49311\/felix-norton-ravive-la-flamme-avec-une-campagne-au-gout-du-jour\">Grenier<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>F\u00e9lix &amp; Norton: A Return That Tastes Like Nostalgia Thirty years after delighting Montrealers \u2014and perfuming a whole generation with chocolate-chip goodness\u2014F\u00e9lix &amp; Norton is making a big comeback! Two&#8230;<\/p>\n","protected":false},"author":5,"featured_media":15520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-15536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/15536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=15536"}],"version-history":[{"count":2,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/15536\/revisions"}],"predecessor-version":[{"id":15563,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/15536\/revisions\/15563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/15520"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=15536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=15536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=15536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}