{"id":13628,"date":"2024-11-28T14:32:52","date_gmt":"2024-11-28T19:32:52","guid":{"rendered":"https:\/\/espace-m.ca\/?p=13628"},"modified":"2024-11-28T14:40:01","modified_gmt":"2024-11-28T19:40:01","slug":"quebec-maple-syrup-a-sweet-campaign","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/quebec-maple-syrup-a-sweet-campaign\/","title":{"rendered":"Quebec Maple Syrup: A Sweet Campaign!"},"content":{"rendered":"

Just in time for the holiday season, \u00c9rable du Qu\u00e9bec<\/a> stands out with a bold campaign designed to encourage Quebecers to replace refined sugar with maple syrup. Developed in collaboration with Rethink<\/a>, this creative campaign blends humor with a thoughtful look at our eating habits. The central idea: catching consumers \u201cred-handed with sugar\u201d and inviting them to choose a local and delicious alternative\u2014maple syrup. This lighthearted and engaging approach inspires people to move from intention to action while celebrating the versatility and richness of this homegrown product.<\/p>\n

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Rolled out across multiple platforms\u2014TV, web, outdoor displays, and content marketing\u2014the campaign grabs attention through striking visuals and messages that resonate with the daily lives of Quebecers.<\/p>\n

For Espace M, this project exemplifies a successful synergy between strategic creativity and optimal media distribution, with a clear goal: promoting the adoption of new habits. We are proud to help spotlight this iconic product from Quebec\u2019s terroir and let maple syrup shine through this initiative.<\/p>\n