{"id":12626,"date":"2024-10-02T11:42:57","date_gmt":"2024-10-02T15:42:57","guid":{"rendered":"https:\/\/espace-m.ca\/?p=12626"},"modified":"2024-10-07T17:05:49","modified_gmt":"2024-10-07T21:05:49","slug":"space-m-drives-perron-brand-relaunch-with-impactful-campaign","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/space-m-drives-perron-brand-relaunch-with-impactful-campaign\/","title":{"rendered":"Espace M drives Perron brand relaunch with impactful campaign"},"content":{"rendered":"

On September 27, 2024, Nutrinor<\/a> unveiled the new visual identity of its Perron<\/a> cheese brand, developed by PIGEON<\/a>. We were pleased to support this strategic relaunch by designing and overseeing the media deployment of this multi-platform awareness campaign.<\/p>\n

\"\"The goal was clear: to rejuvenate Perron\u2019s image while preserving its artisanal and local heritage. We worked closely with PIGEON to maximize the visibility of this new identity, particularly through digital, outdoor, and print media strategies. Given the intense competition in the cheese sector, our team implemented a targeted approach, highlighting Perron\u2019s 1- and 2-year aged cheddars and the use of milk from free-range cows, a key differentiator for the brand.<\/p>\n

\"\"The campaign slogan, \u201cIn the Name of Taste,\u201d reflects Perron\u2019s commitment to delivering high-quality products, and our goal was to ensure this message resonated with consumers, both online and offline. The campaign will run throughout the fall of 2024.<\/p>\n

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