{"id":10478,"date":"2024-06-17T19:44:15","date_gmt":"2024-06-17T23:44:15","guid":{"rendered":"https:\/\/espace-m.ca\/?p=10478"},"modified":"2024-06-17T19:48:53","modified_gmt":"2024-06-17T23:48:53","slug":"sourcran-patience-reinvents-cranberries-with-brilliance","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/sourcran-patience-reinvents-cranberries-with-brilliance\/","title":{"rendered":"SourCran: Patience Reinvents Cranberries with Brilliance"},"content":{"rendered":"<blockquote class=\"gmail_quote\">\n<div dir=\"ltr\">\n<p>The organic brand <a href=\"https:\/\/www.patiencefruitco.com\/en\/\">Patience<\/a> is taking a bold turn with the launch of <a href=\"https:\/\/www.patiencefruitco.com\/en\/product-category\/sourcran-candy\/\">SourCran<\/a>, flavored tart cranberries promising to revolutionize the healthy snack market. This daring project is part of a comprehensive brand redefinition strategy orchestrated by the agency <a href=\"https:\/\/www.welcometolafamille.com\/english\">La Famille<\/a>. Caroline Miron, Vice President of Marketing, Innovation, and Retail Sales at Fruit d\u2019Or, explains that SourCran aims to meet a growing demand for snacks that combine pleasure with nutritional benefits.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10472\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-affiches-349920.gif\" alt=\"\" width=\"1536\" height=\"864\" \/><\/p>\n<p>The collaboration with La Famille was crucial in bringing this new vision to life. Marie-\u00c8ve Caron, founder and brand strategist at the agency, emphasizes the importance of packaging as a differentiation lever on shelves. Every visual detail of SourCran, from the round logo reminiscent of cranberry shape to the vibrant illustrations representing flavors, contributes to strengthening the brand&#8217;s distinctive visual identity.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10458\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-panoquai-349917.webp\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-panoquai-349917.webp 1000w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-panoquai-349917-300x200.webp 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-panoquai-349917-768x512.webp 768w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-panoquai-349917-900x600.webp 900w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-panoquai-349917-675x450.webp 675w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10460\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-lumiquai-349914.webp\" alt=\"\" width=\"1000\" height=\"669\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-lumiquai-349914.webp 1000w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-lumiquai-349914-300x201.webp 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-lumiquai-349914-768x514.webp 768w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-lumiquai-349914-400x269.webp 400w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Similarly, the media strategy developed by our team at Espace M also played a key role in the campaign&#8217;s deployment. By utilizing innovative advertising formats such as video and impactful displays, aired on platforms like Netflix in Quebec and CTV in the United States, we aimed to maximize SourCran&#8217;s visibility among target consumers in strategic markets. And it&#8217;s working: since the campaign&#8217;s launch, listings have increased notably, including new distribution at Walmart in the United States.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10466\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-packmelon_2600px-349905.webp\" alt=\"\" width=\"1000\" height=\"1250\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-packmelon_2600px-349905.webp 1000w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-packmelon_2600px-349905-240x300.webp 240w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-packmelon_2600px-349905-819x1024.webp 819w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-packmelon_2600px-349905-768x960.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10470\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-main-pack_2600px-349896.webp\" alt=\"\" width=\"1000\" height=\"1499\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-main-pack_2600px-349896.webp 1000w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-main-pack_2600px-349896-200x300.webp 200w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-main-pack_2600px-349896-683x1024.webp 683w, https:\/\/espace-m.ca\/wp-content\/uploads\/2024\/06\/lafamille-patience-sourcran-main-pack_2600px-349896-768x1151.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<\/div>\n<\/blockquote>\n<blockquote class=\"gmail_quote\">\n<div dir=\"ltr\">\n<p>Discover more about this captivating transformation of Patience with SourCran and how our expertise in media strategy has contributed to its success by clicking <a href=\"https:\/\/www.welcometolafamille.com\/portfolio-en\/sourcran-brand\">here<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kinR3thIAcc?si=49qYSdQ3Ng4p4pDf\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/a_eAPVkMXNs?si=z9LWeRx50Bl4jcK_\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Source: <a href=\"https:\/\/www.grenier.qc.ca\/actualites\/42744\/sourcran-seclate-avec-la-famille\">Grenier<\/a><\/p>\n<\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The organic brand Patience is taking a bold turn with the launch of SourCran, flavored tart cranberries promising to revolutionize the healthy snack market. This daring project is part of&#8230;<\/p>\n","protected":false},"author":5,"featured_media":10457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-10478","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/10478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=10478"}],"version-history":[{"count":1,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/10478\/revisions"}],"predecessor-version":[{"id":10479,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/10478\/revisions\/10479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/10457"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=10478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=10478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=10478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}