{"id":10209,"date":"2024-05-27T16:37:04","date_gmt":"2024-05-27T20:37:04","guid":{"rendered":"https:\/\/espace-m.ca\/?p=10209"},"modified":"2024-05-27T16:39:34","modified_gmt":"2024-05-27T20:39:34","slug":"theres-a-boreale-for-everyone","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/theres-a-boreale-for-everyone\/","title":{"rendered":"There\u2019s a Bor\u00e9ale for Everyone"},"content":{"rendered":"<p><a href=\"https:\/\/www.boreale.com\/en\/\">Bor\u00e9ale<\/a>, <a href=\"https:\/\/lg2.com\/en\/?lang=en\">LG2<\/a>, and Espace M continue their collaboration this summer with a new integrated campaign highlighting the diversity of products offered by the microbrewery. With five distinct ranges \u2014 the Classics, the Artisan series, Hors Sentiers (non-alcoholic beers), the Episodes, and the Relay series \u2014 there\u2019s a Bor\u00e9ale for every taste. This campaign unfolds in videos on the web and TV, in proximity display ads, horizontal billboards, and interactive content in the form of a quiz in La Presse+.<\/p>\n<p>This multi-execution campaign showcases both the variety of beers and the uniqueness of Bor\u00e9ale for the first time. With such an extensive range, the microbrewer chooses unifying and bold messages for hop lovers. There\u2019s no need to like all the products because there\u2019s sure to be a Bor\u00e9ale you\u2019ll enjoy!<\/p>\n<p>\u201cBor\u00e9ale bets on humor with a slightly irreverent edge. Thanks to their confidence and, above all, their audacity, we have the chance to collaborate with people who open up a world of creative possibilities,\u201d explains No\u00e9mie Steben-Roy, advisor at LG2.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/S25lqeoWh5o?si=whQKy4lxKjTq6RIe\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JH6hY1dgq6w?si=fKgrP0kGulbf0M3i\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Source: <a href=\"https:\/\/www.grenier.qc.ca\/actualites\/42196\/il-y-a-une-boreale-pour-chacun-de-nous\">Grenier\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bor\u00e9ale, LG2, and Espace M continue their collaboration this summer with a new integrated campaign highlighting the diversity of products offered by the microbrewery. With five distinct ranges \u2014 the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":10203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-10209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/10209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=10209"}],"version-history":[{"count":1,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/10209\/revisions"}],"predecessor-version":[{"id":10210,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/10209\/revisions\/10210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/10203"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=10209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=10209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=10209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}