Content strategy can prove to be particularly efficient when it comes to reaching specific audiences and ensuring that key messages be fully understood. Beyond the choice of theme, tone or editorial angle, media issues should not be overlooked.

Over the years Espace M has built up considerable expertise in identifying the most appropriate formats and environments for sharing clients’ content and key messages, and for ensuring their resonance and relevance for the media audiences in question. Whether it be directly on a website, on television, on the radio, on social media, by email, native advertising or in a magazine, we are able to provide sound recommendations no matter what our clients’ goals and performance indicators.

When called to do so, our team works closely with the creative agency, the client and the media to ensure that the briefing and overall coordination for the campaign’s rollout, progress and success are executed with excellence.